Online grocery store Brandless has been making headlines across the nation. And for good reason: Everything is $3. That’s right-every product from toothpaste to coffee beans to steak knives is sold for one low price. Thrifty grocery shoppers, this one might be for you. How do they do it? The store opened with a simple business model: eliminate the brand on groceries. You see, the typical grocery store sells products with an added “brand tax.” By eliminating the middleman, Brandless can offer comparable items for up to 40 percent less.
However, this fixed price tag doesn’t always equal savings for the customer. It’s easy to see that basic pantry staples such as hand soap, flour and pasta sauce are actually cheaper (read: less than $3) when purchased from the average grocery store. But don’t let this stop you. We compared Brandless products to other generic brands to see which ones were actually worth your money. Here are nine comparison items if you’re thinking about buying online.
Editor’s note: All product prices were gathered at the time this article was written and are subject to change.
1. Blueberry Flax Granola
Brandless Blueberry Flax Granola, 12 oz: $3
KIND Healthy Grains Clusters Vanilla Blueberry Granola with Flax Seeds, 11 oz: $4.53
2. Steak Knives
Brandless steak knife: $3
Cutco steak knife: $69
3. Basic Bowls
Two Brandless 8″ porcelain-rim soup bowls: $3
Two Bed Bath & Beyond 8″ white bowls: $10
4. Acai Berry Lip Balm
Two Brandless acai berry lip balm: $3
Two Burt’s Bees acai berry lip balm: $6.56 (or 1 for $3.28)
5. Blue Corn Tortilla Chips
Brandless organic blue corn tortilla chips, 8 oz.: $1.50 (or 2-pack for $3)
Mission Organics blue corn tortilla chips, 9 oz.: $3
6. Hardcover Notebooks
Brandless hard cover notebook: $3
Moleskine hardcover notebook: $14.95
7. Brown Rice
Brandless organic long grain brown rice, 32 oz.: $3.00 (or 16 oz. for $1.50)
Lundberg organic long grain brown rice, 32 oz.: $4.26
8. Pancake and Waffle Mix
Brandless gluten free pancake and waffle mix, 16 oz.: $3.00 (or 8 oz. for $1.50)
King Arthur Flour gluten free pancake mix, 15 oz.: $4.59
9. Silicone Spatulas
Brandless silicone spatula: $3
OXO silicone spatula: $9.79
Nothing tastes as sweet as a good deal! Still looking for money-saving tips? Try these savvy ways to save the next time you eat out.